Drake just dropped the official music video for his track “NOKIA.” The visual is a stripped-down, lo-fi experience that taps deep into early-2000s aesthetics, pushing heavy on nostalgia while staying grounded.
Directed by longtime collaborator Theo Skudra, the clip plays out like a dusty VHS tape you’d find tucked in a shoebox under the bed: raw footage, grainy filters, and choppy transitions straight from a camcorder. It’s a visual tone that fits the title: NOKIA, the name of the once-iconic cellphone brand that defined an era before smartphones ruled.
The video opens in Toronto, with familiar nighttime skyline shots, overheads of snow-covered streets, and dimly lit stairwells. Drake’s delivery is sharp and focused, and the song itself is rooted in a moody, minimalist beat that allows his voice to cut through.
No flashy cars. No luxury mansions. No cameos. Just Drake, a city that shaped him, and the echoes of a simpler, less polished time.
Lyrics from the track nod to both past relationships and industry politics, with lines like: “She used to call me on my Nokia, said I’d never blow / Now she’s screenshotting everything I post like it’s Vogue.”
While “NOKIA” isn’t part of a confirmed new album rollout, it’s clear Drake is in a transitional creative space. Following the mixed reception of For All the Dogs, this feels like a recalibration.
Watch the full video here:
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