Cardi B is expanding her empire into the fashion and beauty game. The Bronx-born rap star just announced a high-profile partnership with the Revolve Group, the fashion-forward brand known for pushing trends across online platforms. The partnership is a multi-layered venture that will include a new fashion collection, exclusive beauty drops, and curated lifestyle campaigns featuring Cardi’s bold style and unapologetic voice.
Revolve Group confirmed the deal on Monday (March 31st), stating that Cardi B will serve as both a creative partner and face of upcoming campaigns. The first wave of the collaboration is expected to roll out in summer 2025, beginning with a limited-edition apparel line that Cardi herself had a hand in designing. The line is an eclectic mix of street-ready looks and high-fashion cuts, with silhouettes that reflect Cardi’s signature blend of glamour and grit.
“This partnership is about taking my style and turning it into something people can wear, feel sexy in, and own every room they walk into,” Cardi said in an official statement.
During an interview with Women’s Wear Daily (WWD), Cardi B revealed key insights into her motivations and expectations for her new fashion and beauty ventures.
“I personally believe that I put a lot of people on a lot of trends,” she says. “It’s not even about getting paid, but it’s not appreciated. I gotta do this for me because I don’t get thank yous. It’s time for me to do s**t for my own self, not for everybody else.”
She compared the anticipation for her beauty line to the excitement surrounding a new album, acknowledging the immense pressure to deliver high-quality products. “When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about s–t b—h! ‘ People expect the best from both fields. We have to come in strong, Cardi admits.
Revolve is no stranger to tapping influential women in music, fashion, and entertainment. They’ve previously linked with Saweetie, Megan Fox, and Lori Harvey, but Cardi’s rollout is expected to be the most ambitious yet. Executives from Revolve described Cardi’s involvement as “hands-on from day one,” with the rapper involved in everything from fabric selection to campaign visuals.
The collaboration also extends into beauty. According to Revolve Beauty, Cardi is co-developing a bold, highly pigmented makeup line designed to match her fearless style. Expect vibrant color palettes, high-shine glosses, and long-wear formulas that cater to all skin tones. The line will be sold exclusively through Revolve’s digital platforms.
In recent years, Cardi dropped limited capsule collections with Fashion Nova, appeared in campaigns with Balenciaga, and reportedly has additional ventures in the works under her Washpoppin Inc. banner.
A component of her drive comes from a desire to establish a lasting legacy for her children. “I have a big career, I’m a big artist and everything. But it’s about what you have to [leave] behind,” Cardi B told Women’s Wear Daily.
With nearly 170 million Instagram followers and a magnetic influence that cuts across music, fashion, and pop culture, Cardi’s partnership with Revolve is already generating buzz online.
Early access sign-ups and preview events are expected to hit Revolve.com in the coming weeks.
Stay tapped in.
