Ari Lennox is back and fully in her bag.
The GRAMMY-nominated R&B soulstress reveals the official video for her latest single, “Soft Girl Era,” and it’s exactly what the title pledges; sweet, sultry, and visually stunning. Directed by the legendary Chris Robinson, the eye-catching clip celebrates Black femininity, sensuality, and the freedom to live soft, love hard, and be unbothered.
Bathed in bright colors and effortless vibes, Ari switches between silky robes, dreamy poolside scenes, and girls’ night glam, giving fans a front-row seat to the grown-and-glowing chapter she’s stepping into. Whether she’s posted up with her girls or curled up with her man, Ari’s aura is pure bliss.
“Soft Girl Era,” which became the most-added track on Urban radio this week, is powered by the dream team of Jermaine Dupri and Bryan-Michael Cox, the same duo behind Ari’s first Billboard radio No. 1 “Pressure.”
The track is a flirtatious, midtempo bop where Ari sings about finally choosing herself: “It’s a hard knock life / Can you treat me right?”
The new video follows her glowing set at the 2025 Dreamville Festival, where she captivated over 100,000 fans with a mix of hits and viral covers.
Since her 2024 comeback with “Smoke,” Ari has been busy reclaiming her spot. That single climbed into the Top 20 on the Adult R&B Airplay chart and built momentum that carried through features with Jeremih, Jessie Reyez, and Foggieraw. Her 2022 breakout “Pressure” now stands at over 300 million streams, and 2023’s “Waste My Time” kept the wins rolling with another No. 1 on R&B radio.
“Soft Girl Era” is shaping up to be her next big cultural imprint. Watch the video now and tap into your own soft season!
