If you thought he gave a f**k, then you thought wrong my friend. Kanye west is set on doing things his way and he does not care about corporations with money, because he has his sights set on bettering the hip hop culture.

808s and a piano lead takes the backdrop to Lupe Fiasco's latest lyrically showdown, "Peace of Paper/Cup of JAYZUS," a track that sees him name checking artist like Jay Z, Kanye West, Drake and more.

Curtis '50 Cent' Jackson shows that he's still hood in the brand new music video "Can't Help Myself (I'm Hood)." Taken from his May 2012 mixtape, The Lost Tape, hosted by DJ Drama, in the clip, Fiddy hits the block and gets on his hustling grind.

If you've said the phrase "I ain't about that life," anytime this year then Rick Ross' new joint "Bout That Life," featuring Diddy and fellow MMG members French Montana and Meek Mill, is surely a song for you.

A day after "B.O.A.T.S.:#METIME" dropped, 2 Chainz released the music video for "Where U Been," featuring Cap.1.

Fabolous sets sail on a luxury yacht with some beauties in the music video for his 2 Chainz-assisted single "When I Feel Like It." The mid-tempo churning tune is a step away from Fab's female anthem " Ready ," a duet with Chris Brown, but it's a nice ride out

Atlantic Records rapper B.o.B offers up his new single "Ready," with assistance from hitmaker Future. The Detailk-produced club-banger will appear on B.o.B's upcoming album, Underground Luxury, slated to drop soon.

Honesty is the best policy! Ask Future: surrounded by mansions, women, and his main lady love, the ATL rapper jumps in a confessional booth to vent about his lavish lifestyle in the video "Honest." But unbeknownst to him, he's disclosing his vices and foibles

ODB is here forever muthersuckers!!! The Wu-Tang Clan members were able to bring the "Shimmy Shimmy Ya" rapper back to life on stage with the help of a little modern technology recently.

Macklemore and Ryan Lewis are up to their craziness again, but this time they have some help from other cats. Big Boi, DJ Drama, Wiz Khalifa, A$AP Rocky, Sir Mix-A-Lot and Trinidad James made cameos throughout the music video.

The Astronomical Kid (Astro) didn't win X-factor Season One, but he's winning in other ways.

Last night, Kanye stepped away from daddy duty for a moment to appear on "Late Night with Jimmy Fallon," and performed his next single from Yeezus , "Bound 2," with Charlie Wilson.