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Why we’re listening
Released Friday (Oct. 9), the BenjiFilmedIt-directed video leans into the record’s high-energy character, pairing Ross’ commanding delivery with McGregor’s Caribbean-rooted production. The collaboration gives “Loaded” a natural crossover feel, connecting Ross’ Southern rap pedigree with the rhythmic pulse that has made McGregor a respected name across reggae and dancehall production.
For the 50-year-old Ross, the visual keeps the focus on familiar territory: luxury, confidence and an outsized sense of occasion. McGregor’s presence behind the record, however, adds another layer, pushing “Loaded” beyond a conventional rap release and into a broader hip-hop and Caribbean lane.
Credits
- Featuring
- Rick Ross
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