Big Sean is rocking with Addidas and showing love by launching his Addidas 'Detroit Player' Pro Model II and doing his star studded homecoming concert at the same damn time.

The rapper formerly known as Snoop Dogg (now Snoop Lion) has released the extended trailer for his documentary "Reincarnation," where the West Coast rap legend documents his journey to Jamaica finding spiritual growth and transformation.

The newest MMG signee Rockie Fresh drops a hot new video for "Nobody", a single off his upcoming mixtape Electric Highway.

Ryan Leslie continues to showcase his transition from singing to rapping with the hip hop music video for the song "Ups and Downs." The visuals was shot during a live performance and he kicks off the clip by rolling up in a flashy new Maserati.

To say Tyga is doing the damn thing may be an understatement. In the Hip Hop Music video for his freestyle of G.O.O.D.

Parlay Starr is a true West Coast rapper that has worked with many noteworthy artists. In this track "Like You", he shines along side talented artists such as Tyga, Kevin McCall and Chris Brown.

Rocawear and the Jimi Hendrix estate has joined forces for a new edgy, and colorful new collection, which recognizes one of the most important musicians of the 20th century.

If you're a Raekwon fan then January 2013 will be a happy month for you. The Wu-Tang clan member announced on Twitter the release of a new EP, entitled Lost Jewelry .

DJ Khaled lines up another all-star crew for the street anthem "I Did It For My Dawgs." The music video, featuring Rick Ross, Meek Mill, French Montana, Ace Hood, and Jadakiss, pays homage to the rapper's homies, some not around to enjoy the limelight.

After some pressure from dedicated fans, M.I.A. leaked "AtTENTion" to cure their musical fix. On the track, the English rapper goes back to school for a "Tent" rhyme fest.

Pusha T releases the highly anticipated "Blocka" featuring Travi$ Scott and Popcaan, produced by Young Chop (Chief Keef, Big Sean).

Mack 10 is ready to go again in his role as a label owner and mentor for his artists on Hoo Bangin' Records.